Being Ignored Sucks. Use a Message to Get Your Doctor's Attention!
When you put effort into communication, are your doctors paying attention? Sometimes you spend a lot of resources on a brochure, website, email, or social media message and it results in little engagement. You get ignored… and it is frustrating.
The answer is hidden inside a simple strategy embedded in human psychology. Invite the doctor into a story they cannot ignore. Every doctor faces the fundamental human problem that we all do… overcoming our fears and failures to find success in the work that we do.
In this webinar we will discuss:
- Why people are attracted to a problem
- Why people listen
- Why people are turned off by product centric marketing
- Why people will ignore you
- Why people make a buying decision
We will go hands on looking at some best-in-class marketing messages and then discuss some examples of how you can take what you have learned into your own dental lab communication.
You will leave the webinar with a better understanding of how to communicate in a way your doctors will WANT to listen.
Upon purchase, you will have 30 days of access to the course.
Requirements for Course Completion
This video will be available through your NADL Learner Community for 30 days from your purchase date and will expire after that time. These credits will be automatically submitted to NBC.
Accreditation
This course has been approved by the NBC for 1 Hour of Professional Development Credit for CDTs/RGs.
Credit Information
Activity Number | Credit Amount | Accreditation Period |
---|---|---|
51379 | 1 Professional Development | from September 19, 2024 |